Augmented reality allows people to get more context and information about real-world objects. It’s also being used to enhance human capabilities, which is transforming the experience of employees and customers across the value chain. To make the most of AR opportunities, firms need to rethink their strategy.
The majority of AR applications overlay digital information onto the real world. Some AR applications are simple, such as the GPS overlay over the road view, or information about restaurants close to the user. Some are more complex, requiring more advanced technology, such as SLAM and depth www.renderingwithstyle.com/2023/06/27/augmented-reality-glasses tracking. These technologies can track a user’s whereabouts and can identify particular physical features or objects (like a product label or landmark, or even a book cover) as well as recognize their structure.
By using AR, customers can try on jewelry or clothing without leaving the store which allows them to save time and buy items that are perfectly. Brands can stand out by offering experiences that allow customers to interact with the products in their environment, reducing returns and increasing conversion. For employees, AR can support training and knowledge transfer by enabling them to perform tasks in a secure virtual environment. This can lower costs and increase risk, particularly in high-risk and dangerous environments such as in manufacturing. It is a great tool to enable workers to replace expensive machines with virtual models, for testing and training purposes. Also, it can guide the assembly of complex machines with the help of step-by-step instructions. This can boost productivity and improve quality.